Network Marketing: Just Ten who get Ten who get Ten...

A well-known network marketing company selling herbal supplements held a presentation for prospective recruits. They introduced several spokespeople for the company and showed a brief video about the founder of the company, who had become a multi-millionaire in the business. The prospects were asked one simple question: How would you like to learn the secrets of this multi-millionaire?
Of course, everyone present was interested.

They asked everyone to get out a sheet of paper and write down the names and numbers of ten people they knew.

It would all start with ten, they were told.

Some of the prospects left the room in a huff, in unbelief. It couldn’t be that simple, they thought. Or it was too hard. Or they had been misled. One way or another, these prospects refused to believe that the secret would start with that small list of ten.
But indeed, that’s where it does start. And those who know the business understand why. Those ten may be “warm leads” of friends and relatives--some of whom will be interested while others will not. However, those that are interested will be signed up and then asked to draw up their own list of ten. Of the recruits from that list of ten, they then will be asked to draw up their own list of ten.

On and on the process will continue, theoretically indefinitely, but in reality limited by factors such as the time and dedication.

This is why those who dedicate themselves to the business can be so incredibly successful and build huge downlines. They create a residual stream of income from an ever-expanding circle of influence.

Multi-level marketing benefits from this mathematical progression, making it the ideal business for those who have come to appreciate the benefits of working smarter, not harder. Viewed in this way, it should be not hard for your recruits to find ten. It’s not about conducting a nationwide ad campaign. It’s about working the people that you know--and undoubtedly, you know a lot more than ten.

If you contact ten who aren’t interested, just ask them for the names and numbers of others who might be interested. Eventually you will be able to get your list together.

What did that multi-level millionaire know, that was embodied in this secret? He understood the power of leverage, the ability to use an existing pool of workers to get the job done, rather than having to do the whole thing himself. In the business world you have may heard of the term “OPM”--other people’s money. Successful people do not necessarily have all of the money they need “out of pocket,” but they know where to get the resources.

In the same way, we are in the business of leveraging other people’s labors--not as taskmasters whipping slaves into submission, but as people determined to succeed, and willing to cooperate with others to achieve that success. In the process, we are merely asking them to do what we are doing ourselves, and everyone benefits from the power of leverage.